Business Chief US+CAN Magazine February 2016 | Page 20

KIM KAR Twitt
TOP 10
SOCIAL MEDIA IS a skill — and if anyone has that skill , it ’ s celebrities . Well versed in the fine art of self-promotion , entertainers and socialites tend to top any list of social media influencers .
But don ’ t misinterpret this as mere vanity . Celebrities have a product and a brand to sell just as much as any business — the only difference being that , rather than a packaged good at a department store or a supermarket , the celebrities themselves are ultimately the brands being sold to fans through their social media . By staying relevant , relatable , and most importantly accessible to fans , they are building a loyal following — that ’ s something that any business can learn from .

KIM KAR Twitt

O ce ho Ki so of a min
So which North American celebrities have the most to teach the business world about getting their brand noticed in the social media landscape ?

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20 February 2016