LEADERSHIP & STRATEGY
so it deserved an explosive start to construction . We ’ re super excited for it to launch in summer 2018 .” The hotel will feature a craft beer spa , a Punk IPA tap in every room and an in-shower beer fridge . Guests who stay in the luxury suites will even have their own hot tub full of Punk IPA .
“ We ’ ve also pledged to build a bar across the US-Mexico border ,” reveals Robinson . The remote location of the new venture , dubbed ‘ The Bar on the Edge ’, reflects the Scottish brewery ’ s intention to expand to the farthest reaches of the United States , while its controversial positioning makes a physical statement about collaboration and inclusivity , which have always been a cornerstone of the craft brewer ’ s identity . “’ The Bar on the Edge ’ will be set up in the furthest outskirts of the United States , highlighting our ambition to reach every corner of the country as we begin to brew our beers on US soil . Beer has always been a unifying factor between so we thought it would be fun to place the bar a few
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