LEADERSHIP & STRATEGY
feet further to actually cross the US-Mexico border too ,” says Watt
To further meet the challenge that American expansion brings , Robinson is honing in on recruitment . “ We ’ re currently looking for great people that bleed craft beer and love to blow sh * t up - two main points of the BrewDog Charter ! We ’ ll be hiring across every aspect of the business , and more than doubling the size of our US team ,” she pledges . “ And we ’ re always on the hunt for talented brewers as we expand capacity .” Robinson is aware BrewDog faces stiff competition from the legion of craft breweries across the States . “ It ’ s really forcing everyone in the industry to fixate on creativity and quality ,” she notes . “ This means there ’ s a lot of really amazing , interesting beers coming out , and this expanded range means
14 January 2018