CHRISTA QUARLES identify when , how , and where companies in the digital space are about to break and what can be done to save them . Her chief strategies for steering digital companies towards change are supporting fast growth by reactively leaning in , paying attention to how often companies temporarily break ( but don ’ t completely fail ), and subsequently drawing a clear line between the finders and fixers of discrepancies . Quarles advocates avoidance of generalized solutions since no two companies will ever experience growth the same way , and her past successes have relied on four closely
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