‘ TO DATE , SENTIENT HAS RAISED OVER $ 170MN IN FINANCING ’ market and promote yourself : AI has previously over-promised and underdelivered . When you tell someone that your system is AI they expect it to do things that are almost on the verge of mystical and magical !

What you want to do is sell the product on its own merit versus the fact that it is using this advanced technology in the background – that ’ s one of the biggest issues . For example , in trading you want the track record to speak for itself and in the case of digital marketing it is all about the case study and conversion rate improvement . A positive and negative aspect of AI hype these days is the fact that many businesses are seeking AI solutions and enablement without quite understanding what it actually is . So , AI-related companies are in a position now where they are spending time defining what AI is first and then selling that , which is pretty unique .

34 June 2018

Looking ahead , what are your future plans and hopes for the business ? More generally , what do you expect to see in terms of AI advancements ? Digital marketing is a large domain and there is coherence in that journey for the customer , from engagement

Business Chief US+CAN Magazine June 2018 | Page 34

‘ TO DATE , SENTIENT HAS RAISED OVER $ 170MN IN FINANCING ’ market and promote yourself : AI has previously over-promised and underdelivered . When you tell someone that your system is AI they expect it to do things that are almost on the verge of mystical and magical !