LEADERSHIP to conversion , and there are many different pieces of software that come into play , all adjacent and all standing to benefit from knowledge discovered in one area . So , even though we started with web optimization and ecommerce and are now working into advertising , there are many other areas that we plan to work on and expand our technology into . The roadmap is there and it affords us the focus and opportunity to present ourselves as we penetrate more into that digital marketing journey . We hope to disrupt the digital marketing world with AI being the centerpiece .
What about your long term hopes for AI deployment in general ? One of my hopes is that we can democratize the use of AI . The current attention on AI is around breakthroughs and the need and availability of data , but there ’ s one more hurdle to pass before AI can be widely used . That hurdle is to take it out of the hands of the PHDs and specialists and make it easy to deploy
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