141 of one often means sacrificing the other . “ With Purofort technology , we can now build a boot that is lighter , wears better and fits better ,” says Steinebrunner . “ So , in an industry where people traditionally don ’ t want to wear protective footwear , because it ’ s heavy , hot and uncomfortable , we can build something that workers actually want to wear .”
The addition of a Purofort manufacturing machine to the Maryland plant “ allowed us to have a good , better , best assortment of products , and expand our reach ,” says Clark . “ Now , we have products for segments we ’ d never reached before : Agriculture & Fishery , Food processing , Industry and the Oil , Gas & Mining sector .” Purofort innovations have allowed Dunlop to continue to grow into verticals that the company has served for decades . “ We ’ ve traditionally been a market leader in food processing ,” says Clark . “ By introducing our Purofort FoodPro boot to that space , we ’ ve seen our numbers almost double every single year in our most saturated market .”
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