TECHNOLOGY
search box . Next to it are two more ways to search ( scan a barcode , speak to it ). They have one promotion of their own , and the rest is personalized based on my past behavior .
The key thing to note here is Amazon is massive , but it doesn ’ t feel that way . It feels like it will be really easy to find whatever I ’ m looking for . All the stuff I don ’ t need to see is neatly tucked away somewhere intuitive ( for example , in case I decide I ’ d like to browse by department , there ’ s a menu for that ). They don ’ t cater to every edge case , they cater to the most important goal . Everything else is personalization .
The brand experience is woven into every interaction
There aren ’ t many apps I ’ d keep using if I had to navigate through endless rotating image banners and email capture popups . Unfortunately , that ’ s many websites . Let ’ s learn from the app designers and stop all that nonsense .
Let ’ s learn from the app designers and stop all that nonsense .
The experience your customer has with your brand is your brand experience . It isn ’ t necessary to separate the two into
10 March 2016