APP DESIGN
“ brand storytelling ” and “ customer experience ”.
Recognize that every touchpoint a customer interacts with your brand through is telling them the story of how much you care about them as a customer . If your site sucks , your brand sucks .
Success is determined by how useful it is
Good app designers track usage of the features they create . They remove the ones that people aren ’ t using . They increase the ease of use on everything else . They spend a lot of time trying to figure out how to keep people coming back . Their success is judged on their ability to do these things .
If your website was an app , you ’ d hide the content and functionality people didn ’ t need . It would be designed from the start with people in mind . It would be judged on its ability to keep people coming back because they get so much value from it .
Take the time to simplify your site content and intentionally design every interaction to help your visitors accomplish their goals , and they ’ ll keep coming back .
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