“ BEING SOCIALLY AND CHARITABLY CONSCIOUS IS THE LIFE VEIN OF THE BRAND ”

— Eriko Bailey , Vice President , Supply Chain , Pura Vida and alongside supporting artisans , Pura Vida partners with select charities . “ We ’ re creating products that an end consumer can purchase and know that a portion of that dollar amount is given to charity . As a brand , our biggest focuses right now are mental health issues , animals and anything that has to do with the environment . Those are the three key things that our customers are demanding .”

Of course , a focus on sustainability runs far deeper than just burnishing the company ’ s reputation . As Pura

MARCH 2020