Pura Vida — Live Free
Pura Vida — Live Free
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Vida expands the product categories in which it is active , it is ensuring that an ethical approach is built into its operations , and the operations of those with which it works . “ We try to stay as authentic as possible to the artisan and charitable messaging that we have ,” Bailey explains , “ whether that be working with manufacturers that are Fairtrade certified , finding the cotton farmers that are working in organic fields , all the way through to the mills that are producing the fabrics that we ’ re going to be using .” Bailey has had a personal hand in ensuring
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