PURA VIDA BRACELETS
“VISIBILITY AND TRANSPARENCY IGNITES THE POSSIBILITIES AND THE PRODUCTION CAPABILITIES OF ANY MANUFACTURER , WHETHER THEY ’ RE ARTISANS OR MASS PRODUCERS ”
162
— Eriko Bailey , Vice President , Supply Chain , Pura Vida
working with a company that is very young from an employee standpoint - probably 85 % millennial to Gen Z - is the thought process of : ‘ I ’ m going to take this process , but I ’ m also going to try to improve it .’”
Processes are also being improved by technological means . “ We ’ re bringing in a product lifecycle management ( PLM ) system this year from Visual Next , which is going to help centralise our design and development processes overall ,” Bailey says . “ Now that we ’ re growing into these additional categories we need to bring all of our vendors into one centralised database of information . Being able to have a partner plug into a software program that can then provide information in real time means we don ’ t have to wait a full day for the information to come back .” Pura Vida also relies on partners for distribution , with different third-party logistics ( 3PL ) firms in domestic and international markets .
MARCH 2020