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Those international markets are just one of many focuses for this rapidly growing business . “ We ’ ve just opened a fulfillment center in Canada to help facilitate that growth as well as in Hong Kong for the APAC region overall ,” says Bailey . “ We ’ re very excited about our international growth .” Traditionally both a direct to consumer and B2B brand , Pura Vida is bolstering those relationships while also exploring new methods of reaching customers . “ We ’ re embarking on our first branded Pura Vida retail store , opening in May 2020 , with more on our radar ,” Bailey explains . “ We ’ re firing on all cylinders to ensure that we have a footprint on multiple levels so that the customer can really experience the Pura Vida brand .”
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