HOW DO YOU FEEL THE INDUSTRY IS CHANGING AS A RESULT OF GENERATION Z ?
LEADERSHIP
40 is a new type of consumer who seeks immediate , frictionless , and personalised experiences . These demands make the connected customer a huge disruptor in any industry , and have spawned a host of trends that companies must pay attention to in order to grow their business in the long-term . Providing a seamless omnichannel experience , investing in digital channels of engagement , and tying such digital transformation strategies to core goals are now the basic expectations for any firm , and those that are achieving harmony between these aspects are becoming disruptors themselves .
HOW DO YOU FEEL THE INDUSTRY IS CHANGING AS A RESULT OF GENERATION Z ?
While 40 % of baby boomers are considered connected customers , Gen Z stands at 80 %, effectively making any brand who wants to work with the generation invest in a brand experience that fits their connected lifestyle . Raised using the internet , Gen Z is placing great pressure on organisations to provide digital experiences that exceed what ’ s come before . Fundamentally , the way businesses interact with both customers
MARCH 2020