70 : The Origin of a Technology Visionary — Calvin Carter — Founder & CEO , Bottle Rocket Studios
WHAT CHALLENGES DO YOU FEEL THE INDUSTRY IS FACING AS A RESULT OF GENERATION Z ?
70 : The Origin of a Technology Visionary — Calvin Carter — Founder & CEO , Bottle Rocket Studios
CLICK TO WATCH | 0:29
41 and employees has been transformed in ways that leverage technology . Although deemed a difficult strategy to execute , 67 % of consumers say they ’ ll pay more for a better experience , therefore there are great benefits to be reaped if businesses are willing to adapt .
WHAT CHALLENGES DO YOU FEEL THE INDUSTRY IS FACING AS A RESULT OF GENERATION Z ?
If a business is to demonstrate that they are harnessing the changing needs of their customers , they will need to invest in more than simply a digital presence . Yes , today ’ s Connected Customer wants simple and convenient user experiences but , in order to keep them delighted , businesses need to ensure these experiences are innovative . The resulting challenge is the anticipation of new needs and making them feel that the customer experience was designed just for them . For even the most established or successful businesses , failure to favour change could result in brands joining the 52 % of the Fortune 500 that have gone bankrupt since 2000 .
www . businesschief . com