WHAT DO YOU FEEL COMPANIES NEED TO DO IN ORDER TO STAY AHEAD OF FAST EVOLVING TRENDS AND NEW GENERATIONS SUCH AS GENERATION Z ?
LEADERSHIP
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WHAT DO YOU FEEL COMPANIES NEED TO DO IN ORDER TO STAY AHEAD OF FAST EVOLVING TRENDS AND NEW GENERATIONS SUCH AS GENERATION Z ?
Anticipating needs and desires , and bringing them to market before competitors , is the underlying strategy all companies must have in place to maintain momentum and further reach the Generation Z market . With new technologies emerging on a regular basis , digital transformation is racing ahead and , to keep up , businesses need to purposefully blend each experience across digital interfaces to create a holistic journey . In order to provide that seamless customer experience , companies need to acknowledge every touchpoint and link them to flow from one device to another . This ultimately reduces , or even eliminates , the likelihood of Generation Z finding flaws and looking to competitors who fully accommodate their needs .
To better premeditate the next set of needs to emerge , businesses inevitably need contextual data that allows for more personalised features . 53 % of consumers are looking forward to artificial intelligence ( AI ) making brand
MARCH 2020