Business Chief US+CAN Magazine March 2020 | Page 44

WHY DO YOU FEEL IT IS IMPORTANT FOR BUSINESS TO FOCUS ON THIS GENERATION ?
LEADERSHIP
44 will be comprised of Generation Z this year , undoubtedly having an impact on company culture and internal processes . As digital disruption takes force , the need for immediacy and connectivity replicates in work settings . This demographic responds by seeking active engagement in conversations around culture and wanting to be a part of an immersive environment — both verbally and spatially . These employees take the time to understand ‘ why ’ and ask a lot of questions , which may be deemed a challenge for business leaders , but is needed to reduce churn and for the entire business to grow .
WHY DO YOU FEEL IT IS IMPORTANT FOR BUSINESS TO FOCUS ON THIS GENERATION ?
Positioned as disruptors to the global workforce , it should be a priority for companies to harness the talents and expertise of Generation Z . In the same way that it is crucial to cater to the needs of post-Millennial consumers ,
MARCH 2020