HOW HAS BOTTLE ROCKET BEEN IMPACTED BY GENERATION Z ?
“ Forming the newest wave of young professionals , 40 % of the US workforce will be comprised of Generation Z this year ”
— Calvin Carter , CEO , Bottle Rocket
business leaders must also focus their resources on maximising the potential of this workforce demographic . Traditionally , team members are delegated tasks and are only deemed successful based on their ability to get as many tasks completed , or boxes ticked , as possible . Nowadays , Generation Z employees define success differently , and view career progression as a team effort . Within this , leaders should understand that what they build internally has an impact on the marketplace . Recognition , awards , and compensation rather than simply clocking-out invites long-term rewards and retention . come together to build amazing things together , regardless of their age , ethnicity , gender , background or belief systems . So you could say we are predisposed to being attractive to the Generation Z workforce .
Gen Z and Millennials demand authenticity , transparency and vulnerability , which are all things most companies struggle with and make executives uncomfortable . We have had to become more and more transparent and vulnerable with our Rocketeers as our workforce continues to be filled more and more by more recent generations of professionals . The good news is that we already had this mindset , but we had to amp it up and get very real with our Rocketeers .
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HOW HAS BOTTLE ROCKET BEEN IMPACTED BY GENERATION Z ?
Bottle Rocket ’ s culture has always been a place where the best and the brightest www . businesschief . com