ESCO ADVISORS
Marketing through education It should come as no surprise that ESCO Advisors offers distinguished software . But while those who are used to traditional models might fear overcoming technological hurdles , ESCO Advisors takes an aggressive approach to client care .
To aid suppliers avoid the pitfalls of the energy industry , the company assigns dedicated analysts and support representatives to each client .
“ If a product is too difficult to use and your customer is not trained on it properly , they ’ re not going to use it ,” said Jon Parrella . “ If you thoroughly engage them with the product and show them the benefits and efficiencies of using it , you provide a much better
72 November 2015