DRIFT
81 % of companies expect customer experience to be the most important competition metric by 2020 .
Seeking to perfect the customer experience is going to become an even greater point of differentiation for companies in the next few years . Social media is a valuable tool for companies to understand , sell to and interact with their customer bases , but the sword swings both ways . Debacles like Fyre Festival and Kylie Jenner ’ s Snapchat Tweet prove that brands have nowhere to hide anymore ; the customer
DRIFT
Another Bostonian firm , Drift was founded in 2014 and has since become the world ’ s leading conversational marketing and sales platform that helps businesses connect with their customers . With a focus on immediate revenue generation for its clients , Drift has undeniably displayed the trend with regard to its own development .
After just two years on the market , the company has become one of the fastest growing SaaS companies of all-time and was named to the Forbes Cloud 100 , LinkedIn Top 50 Startups , Entrepreneur ’ s Top Company Cultures , Boston Business Journal ’ s Best Places to Work , and SaaS Company of the Year by the NEVCA .
“ Using Drift chatbots you can answer common questions in real time , route qualified leads to the right sales reps and start conversations with prospects in real time . Rep in a meeting ? No problem , leads can book a time that works for them and your rep in seconds flat ,” according to the company .
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