INVOCA
PEOPLE
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INVOCA
Founded in 2008 , Santa Barbara-based analytics firm Invoca has spent over a decade selling the idea of relationship insights as direct value creation . The company is centered around its AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls .
The approach is a less common one , given the focus of most social media solutions on internet engagements over social media apps . However , with the US outbound telemarketing market predicted to reach higher than $ 12bn annually by 2025 , the application of AI to gain greater insight into the space has its appeal .
In an interview in 2017 , Invoca CEO Gregg Johnson said : “ With the massive rise of mobile , which is driving 85 billion calls to businesses globally and influencing more than $ 1 trillion in US consumer spending , it ’ s becoming even more important for marketers to integrate call intelligence with their marketing automation solutions . As consumers increasingly combine their digital interactions with voice interactions , live conversation has become the new competitive battleground for customer experience . Call intelligence allows marketers to connect digital consumer interactions ( clicking on paid search ads , browsing websites , etc .) to the voice experience ( talking to a human ), to have a holistic profile of the customer .”
NOVEMBER 2019