Business Chief US+CAN Magazine October 2016 | Page 10

PROFILE
TEAM ( Hirsh , Vandervelde , Kelly )
more important to the business was Hirsh persuading the owners of The Care Bears to have Nelvana produce their film and series . This placed Nelvana firmly on the map .
“ We really focused on our core business : kids ,” says Hirsh . “ We then grew into computer animation with the acquisition of Windlight Studios , and from there we computerized our 2D traditional animation and added 3D . We started our own distribution company , allowing us to retain rights of our properties , and became very good at securing the rights to other valuable properties .”
Nelvana was sold to Corus Entertainment in 2000 for $ 540
10 October 2016