Business Chief US+CAN Magazine October 2016 | Page 9

MICHAEL HIRSH by me and my partners , and are now running their own successful studios – not only in Canada but in other countries . In the process , we pioneered many of the worldwide coproduction , marketing , and distribution techniques which have become standard industry practice .”
It ’ s no wonder Hirsh is recognized throughout the industry as a leading business and brand-builder . The company ’ s first big break came a few years after its inception , when George Lucas chose Nelvana to create a 10-minute Star Wars cartoon which led to two series – but even
9