SOORTY ENTERPRISES
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“ WE EXIST ON MANY PARTS OF THE VALUE CHAIN , HELPING OUR CUSTOMERS TO IDENTIFY THE LATEST FASHION TRENDS AND THE WHITE SPACES IN THEIR MERCHANDISE OFFERINGS ”
— Asad Soorty , Director of Operations , Soorty Enterprises alone . “ This is a prime example of a country that needs to utilise its arable land more effectively : rather than growing cotton , we should be growing food crops . We want to be a part of this change , and we are working hard to disrupt the industry . But we don ’ t see it as a Pakistan-centric issue . Climate change isn ’ t a problem bound by borders ; unfortunately , its solutions are .” He adds that , as a textile company , Soorty stands to make a significant impact : the textiles industry , by some estimates , produces more CO2 than the aeronautical and maritime industries combined , as well as being responsible for around 20 % of industrial wastewater , globally .
Soorty ’ s efforts to curb its environmental impact represent some of the most practical and innovative strategies in the industry , and they are driven by adherence to William McDonough and Dr Michael Braungart ’ s internationally-recognised Cradle to Cradle ( C2C ) standards . “ We want to have a symbiotic relationship with the environment ,” explains Mr Soorty . “ We think that the C2C design philosophy is the way to go for the entire
SEPTEMBER 2019