CLICK TO WATCH : ‘ THE SOORTY REVOLUTION ’ 211 fashion sector , and it ’ s a philosophy we subscribe to wholeheartedly .” C2C product certification is awarded to products following a rigorous assessment procedure across five sustainability categories : material health , material reuse , renewable energy and carbon management , water stewardship , and social fairness . Soorty ’ s proprietary Zero Waste Water dyeing process has been used in a range of denim fabrics that have been certified Gold against these metrics . The complexities of the next-gen solutions are explained by Sarfraz Cheema ,
Head of Sustainability of the garment division , who is responsible for driving Soorty ’ s manufacturing processes towards fully sustainable solutions : “ We have adopted the Tonello UP denim washing technology , enabling us to process the garments with a liquor ratio of 1:2 and thereby process 1kg of fabric using just two litres of water . In the conventional process , the ratio is as high as 1:8 , so we have reduced water usage in this process by 75 %.” The company is also using nebuliser technology that dyes the garments through a water-chemical cloud , itself
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