Asad Soorty
denims and creates recycled cotton from it . This is blended with virgin cotton to minimise the need for fresh cotton to be grown and processed .
Along with its work towards sustainable manufacturing , Soorty is also engaged in myriad corporate social responsibility ( CSR ) projects as a means to benefit society , alongside mitigating its environmental impact . When asked about the company ’ s successes in this area , Mobeen
Chughtai , Manager of Corporate Communications and CSR for Social Sustainability and Community Relations , replies , “ I think it depends what you mean by ‘ success ’ – we don ’ t view our CSR as separate from the business , because it isn ’ t . If we don ’ t exist to have a positive effect on society , there will be no society for us to exist in . If we can do that then yes , we will be successful .” Whatever your definition of success , it cannot be denied that
EXECUTIVE PROFILE
Asad Soorty
A graduate of the Haas School of Business at UC Berkeley , is an Director at Soorty Enterprises . Asad worked in consulting for a short period of time before realizing that his interests lay elsewhere . He joined his family company in 2015 with a vision to create succession , and thus sustain the company ’ s inclusive growth . Asad began with a 6-month training program where he rotated between the different departments and divisions of the company . This was followed by a 6-month stint as Manager Process Excellence at one of Soorty ’ s production units . These grassroots perspectives , coupled with his strong academic background , has allowed him to settle well into the company and begin taking charge . In his free time , Asad enjoys playing football and volunteering . His passion for volunteering has led him to the Robin Hood Army , where he is an active volunteer and member of the core team of the Pakistan chapter .
213 www . businesschief . com