THE ERA OF CONVENTIONAL STONE-WASH IS OVER
TAB WASH IS THE FUTURE OF JEANS WASH
Proud partner of Soorty for the Chemical Innovations
Soorty has conducted a series of impactful CSR programmes and initiatives across Pakistan , including those in education , health and social welfare , but its CSR program is evolving beyond conventional interventions . “ In the last few months , we have focused our efforts on two primary issues : mitigating climate change and empowering women ,” continues Chughtai . “ Female empowerment is of special significance in the developing world , where women find it much harder to secure their God-given rights or access to basic services , such as healthcare , education and justice .
In August of this year , we launched a unique project in Pakistan : the Soorty Enhancing Women Service ( SEWS ) project . It will enable and encourage the employability and empowerment of women from low-income backgrounds – the first such UN SDG-compliant , multi-partner venture launched by a for-profit entity in Pakistan , to help underprivileged families .” Chughtai stresses that climate change , however , is the core existential crisis of our times , and Soorty is leveraging innovative technologies outside of its manufacturing processes to address the challenge head-on . “ We are in Phase 2 of our
SEPTEMBER 2019