Sarfraz Cheema
“ WE DON ’ T VIEW OUR CSR AS SEPARATE FROM THE BUSINESS , BECAUSE IT ISN ’ T . IF WE DON ’ T EXIST TO HAVE A POSITIVE EFFECT ON SOCIETY , THERE WILL BE NO SOCIETY FOR US TO EXIST IN ”
— Mobeen Chughtai , Manager of Corporate Communications and Corporate Social Responsibility , Soorty Enterprises
Ozone Gas is being used to replace conventional bleaching , saving lots of water 215
EXECUTIVE PROFILE
Sarfraz Cheema
As the Chief Operating Officer at Soorty Enterprises , Sarfraz Cheema oversees the production of over a million garments per month . He also serves as the Head of Sustainability for the garments division and strives hard to reduce the overall carbon foot print and set bench marks for the rest of the industry to follow . Sarfraz has been a part of Soorty Enterprises since 2005 . Being a chemical engineer , by training gives him an edge in understanding fast moving fashion and the associated wet garment processing . He is considered a pioneering expert in the field , having spent over two decades in the Textiles sector .
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