27 make the most of every lead , develop their skills , and build up a network of partners with whom they can develop symbiotic sales relationships . The powerful combination of these tools gives IBM a unique competitive differentiator , proving to be an exceptional asset in the marketplace . “ Our competition is moving quickly , which means we need to move even more quickly ,” concludes Fino . “ Our partners always have choices . It ’ s about continuing to be relevant in the minds of our partners . If they see the value we
bring to the table each and every day , that helps to ensure that , when choices get made , the partners and clients prefer our business model over everybody else ’ s . It ’ s a mantra for how we live in support of the IBM ecosystem : a burning desire to never be done , to always want to be better .”
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